Negócio jurídico no comércio eletrônico e a aplicação do princípio da confiança

Abstract

This paper aims to verify to what extent the principle of trust applied to traditional commerce is also applicable to electronic commerce. In this logic, we seek to study and identify how consumer relations happened since its origin, through traditional commerce that gained robustness in the new market model that emerged the era. With this, this study presents an analysis of the positions of consumers and suppliers in consumer relations, verifying a situation of vulnerability of that one. This shows the importance of using the principles that guide the Consumer Defense Code (CDC), highlighting the principle of trust, based on an exposition of its concept and the way in which it operates in consumer relations. Finally, in understanding the relationship between traditional commerce and the principle of trust, the deductive method is analyzed by applying the same principle in electronic commerce, as well as verifying the theory and practice of its use.