A proteção da pessoa em desenvolvimento na publicidade da indústria alimentícia

Abstract

The present work shows an analysis of advertising activity aimed at children, specifically regarding advertising of the food industry. Based on the current scenario of multiple food advertisements, the expansion of publicity messages and, consequently, greater access to these by children, there was a need to discuss the protection of the child as a person in the freedom of expression of companies to promote products. For that, the theory of principles and specifically the constitutional principles involved were presented; the existing legal regime on the subject and the debate on children's advertising together with comparative law. The work proposes a regulation of this advertising practice aimed at children, for that was used as a parameter the legislation already existing in other countries. So that both the child and the adolescent, as well as the companies, remain with the rights respected, being only the restriction of one to the detriment of the other due to the balance between them.