Propriedade rural cafeeira humanizada e a Agenda ESG: o diálogo entre a NR-31 e a Diretiva (UE) 2024/1760 no contexto da sustentabilidade socioambiental no agronegócio

Abstract

This undergraduate thesis analyzes the convergence between the ESG Agenda, Regulatory Standard No. 31 (NR-31), and the European Directive (EU) 2024/1760, proposing the concept of the Humanized Rural Property as a management model that integrates Rural Labor Law with the principles of social and environmental sustainability and responsible governance. The study assumes that aligning Brazilian coffee-growing properties with national labor and environmental standards, as well as with international sustainability guidelines, is a strategic factor for strengthening agribusiness competitiveness in the global market. The research is based on bibliographic and documentary analysis of national legal frameworks—particularly Law No. 5.889/1973, the Consolidation of Labor Laws (CLT), and NR-31—and international regulations such as the Directive (EU) 2024/1760. It examines the evolution of Rural Labor Law, from the historical marginalization of rural workers to their constitutional equalization with urban workers, highlighting the 1988 Federal Constitution as a milestone in the universalization of human dignity and the social value of labor. The analysis demonstrates that NR-31 transcends its technical nature, serving as an instrument for the realization of human dignity and the social function of property, by establishing parameters for health, safety, and well-being in rural work. In parallel, the Directive (EU) 2024/1760 challenges Brazilian exports to adopt ethical and environmentally responsible governance practices, reinforcing the need for sustainable production models. Thus, the Humanized Rural Property embodies the synthesis of productivity, ethics, and sustainability, materializing the principles of the ESG Agenda in rural contexts. Its implementation requires the integration of NR-31 and the European CSDDD foundations, harmonizing the social, environmental, and economic dimensions of coffee agribusiness. This integration reaffirms the role of Rural Labor Law as a cornerstone of truly sustainable development, aligned with international standards of corporate governance and social responsibility.