As estratégias de comunicação organizacional aplicadas às empresas brasileiras sob a ótica da conformidade com a lei geral de proteção de dados

Abstract

The research investigates how organizations design their communication policies and how these policies are correlated with the General Data Protection Law (LGPD). The locus of the research is three central points: the analysis of LGPD guidelines and regulations; the study of organizational or business communication practices; and the relationship of these practices with the General Data Protection Law. Therefore, it seeks to answer the following question: Are organizational communication policies, in the Brazilian business context, in compliance with the General Personal Data Protection Law (LGPD)? To this end, we dialogue with authors such as José Orbilio de Abreu Souza (2019), Fabrício da Mota Alves and Ana Paula Canto Lima (2022), Bruno Ricardo Bioni (2021), Roberto Cezar Bitencourt (2012), Letícia Canut (2021), Manuel Castells (1999), T. A. M. Corazza (2022), Manuella Dantas Corrêa Lima and Maria Emilia de Oliveira Pereira (2015), Sérgio Cavalieri Filho (2020), Américo Bedê Freire Júnior (2014), Margarida Maria Krohling Kunsch (2010), Viviane Nóbrega Maldonado and Renato Opice Blum (2022), Marlene Marchiori (2011), Fábio Mattos (2023), L. S. Mendes and G. C. S. da Fonseca (2020), Nelson Camatta Moreira (2007), Marcelo Novelino (2012), I. Oliveira and Carine F. Paula (2007), Bruno Opice Blum (2021), A. Paulraj and I. J. Chen (2008), Flávia Piovesan (2012), P. R. A. de Azevedo and P. M. de C. Cabacinha (2021), Sá Martino and Salgueiro Marques (2023 ) and Deezt Stanley (2010). Carrying out the research is justified given the importance of protecting personal data, the relevance of compliance of business communication practices with the LGPD and the practical impact of the research. This is a theoretical-descriptive research, focusing on elucidating the main points of interest that surround the theme of the General Data Protection Law, based on the reading of doctrinal sources and scientific periodicals as it combines information from different sources and provides, in research, addressing different concepts and propositions for the problem of the researched topic.