Taxa Rosa: análise da precificação abusiva em face da diferença de gênero

Abstract

For decades, women have used their purchasing power to express what they are and what they feel. Given this scenario, gender discrimination regarding the social production of existence, elucidates the consumerist dynamics of modern society, causing phenomena such as the Pink Tax to occur. The different views on the existence of price discrimination based on gender clash to the point where some authors believe that it is the right of suppliers and traders to increase the price of products in view of the view that each gender has of what they value most in items and services. The objective of this work is to analyze national and international studies on women's perception of the existence of the Pink Rate, as well as to demonstrate the frequency and incidence of its application, in order to discuss the classification of the phenomenon as an abusive practice. It is also intended to make a comparative study between the North American legislation and the Brazilian bill