O uso de algoritmos pelas redes sociais e suas consequências: uma análise a luz da Lei Geral de Proteção de Dados Pessoais e da modulação deleuziana

Abstract

In front of information and communication technologies development, the algorithms have been introduced in this context as a fundamental mechanism to select the most relevant information, identify behavior patterns, and predict future actions. This research consists of analyzing the use of algorithms by social media and their consequences, which is justified by the presence of increased use of theses codes on digital plataforms, mainly to help targeted advertising. The aim of this study is to check the abstract and pratical legal prediction of LGPD, in order to identify wether there is a violation of the transparency principle and, consequently, wether there is a deleuzian modulation in brazilian society, for that, the dialectical method was used. The research was divided in three chapters, in which it was presented the context of the information society and the control society, the evolution of legal rules applied to data protection and, finally, the use of algorithms by social media and their consequences. Therefore, it was conclued that the transparency principle is not respected due to the failure to consent, as well as that there is algorithmic modulation in brazilian society because of the profiling and ubiquitous surveillance