Influenciadores digitais e a ausência de regulamentação: um estudo sobre a complexidade envolvida na relação com empresas privadas

Abstract

The present work had as its object of study the relationship established between digital influencers and private companies. The rapid development of the internet and of social networks has resulted in the creation of new forms of work. The middle digital enabled greater interaction between users, consequently facilitating the virtual commerce. Social networks are now recognized as platforms for sales, becoming a propitious place for the dissemination of products and services. Of that In this way, digital influencers gain visibility through the influence they exercise on the networks, which led companies to pay the influencer for this promote advertising on your profile. It is characterized as a new activity professional, still lacking regulation. For that, an analysis was carried out of professions with some points of similarity and already established by the Legal, such as the professions of artist, journalist and broadcaster. It is observed that despite since there is no regulation, the activity is carried out through contracts between private companies and digital influencers. In this way, it was necessary to analyze the link established under the primacy of civil, labor and consumer rights, as it is of advertising conveyed in the media. An attempt was made to establish a dialogue between the sources to investigate a possible and, perhaps, necessary regulation of the activity