O comércio eletrônico e a LGPD: uma reflexão sobre os impactos da lei e suas vantagens e desvantagens a essa atividade comercial

Abstract

The present work aims to analyze the impacts of the General Protection Law (LGPD) in e-commerce, addressing the advantages and disadvantages of the law in this commercial activity. For this purpose, the historical evolution of the legislation that provides for data protection in the international scenario and in Brazil, in order to demonstrate the influence of foreign devices in the creation of the LGPD. Then, a general analysis of the mentioned Law and its concepts was carried out. basic. Subsequently, the concept of electronic commerce and the existence of of the consumer's vulnerability in this commercial practice. Finally, he defended himself that, despite the fact that, at first, the LGPD causes negative impacts on the e-commerce, its advantages and benefits prevail due to regulation of data processing in Brazil, making the right to privacy effective user protection and consumer protection in this commercial practice.