Accountability, transparência e assimetria das relações de visibilidade virtuais: análise dos aspectos antidemocráticos das novas tecnologias da informação e comunicação a partir da ideia de filtro bolha

Abstract

The purpose of this article is to analyze the negative effects of using big data algorithms on extreme personalization in the daily activities of social networks and search engines. For that, it starts from Norberto Bobbio's assumptions about democracy, analyzing the problem through a chain of Canadian sociology called surveillance studies. Based on the ideas of bubble filter and digital enclosure, he demonstrates that new information and communication technologies (ICTs) are a form of power that, currently, is not subject to democratic control. In view of this scenario, he demonstrates that the algorithms used in the personalization of online activities have the consequence of decreasing the interaction between divergent ideas, an essential feature for political pluralism and democracy. It concludes, in this respect, that the democratization of ICTs is necessary as a way of guaranteeing the preservation of democracy and human rights